University of Manchester
The course provides students with the skills necessary to develop a critical appreciation of key areas in marketing and allows the in-depth investigation of specialist areas, such as consumer behaviour, strategy, and international marketing.
A degree with 1st or Upper 2nd Class Honours, or equivalent.
Modules include: Marketing fundamentals; marketing implementation; strategic marketing and new product development; researching markets and research methods and data analysis. Options include: business-to-business marketing; consumer behaviour; services marketing; international marketing; relationship marketing and retail marketing; plus training in relevant skills, such as use of relevant software packages and research techniques necessary for conducting independent research are included.
Peter Roberts Scholarship offers a scholarship worth 6,000 Canadian dollars to support 1 UK national student, or EU student in exceptional cases.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 9,400 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 16,700 per Academic year (overseas fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Manchester||Manchester||M13 9PL||North West|
Postgraduate Admissions Enquiries
0161 275 4740