University of Manchester

University of Manchester


The course provides students with the skills necessary to develop a critical appreciation of key areas in marketing and allows the in-depth investigation of specialist areas, such as consumer behaviour, strategy, and international marketing.

Entry requirements

A degree with 1st or Upper 2nd Class Honours, or equivalent.

Course modules

Modules include: Marketing fundamentals; marketing implementation; strategic marketing and new product development; researching markets and research methods and data analysis. Options include: business-to-business marketing; consumer behaviour; services marketing; international marketing; relationship marketing and retail marketing; plus training in relevant skills, such as use of relevant software packages and research techniques necessary for conducting independent research are included.

Sponsorship information

Peter Roberts Scholarship offers a scholarship worth 6,000 Canadian dollars to support 1 UK national student, or EU student in exceptional cases.


Qualification Study mode Fee Course duration
MSc Full-time £ 9,400 per Academic year (home fees) 12 months
MSc Full-time £ 16,700 per Academic year (overseas fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Manchester Manchester M13 9PL North West

Key information

Postgraduate Admissions Enquiries
Telephone number: 
0161 275 4740