University of Northampton

University of Northampton

International Marketing Strategy

This course is designed to develop the knowledge, skills and attitudes necessary for a successful career in the exciting and fast moving area of international marketing. It enables students to develop specialist skills and knowledge in this field and enhance their ability to think strategically about marketing management in an international context. The course is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation; cultural drivers of customer behaviour; the impact of global trends; country of origin effect; international branding issues; the use of social media. The dissertation gives stuednts an opportunity to complete a substantial piece of independent research on an international marketing topic of their choice.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time February 2017 GBP 7,000 per Whole course (Wales) 1 years
MSc Full-time February 2017 GBP 7,000 per Whole course (EU) 1 years
MSc Full-time February 2017 GBP 7,000 per Whole course (England) 1 years
MSc Full-time February 2017 GBP 11,900 per Whole course (International) 1 years
MSc Full-time February 2017 GBP 7,000 per Whole course (Northern Ireland) 1 years
MSc Full-time February 2017 GBP 7,000 per Whole course (Scotland) 1 years
MSc Full-time September 2017 GBP 7,000 per Whole course (England) 1 years
MSc Full-time September 2017 GBP 11,900 per Whole course (International) 1 years
MSc Full-time September 2017 GBP 7,000 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2017 GBP 7,000 per Whole course (Scotland) 1 years
MSc Full-time September 2017 GBP 7,000 per Whole course (Wales) 1 years
MSc Full-time September 2017 GBP 7,000 per Whole course (EU) 1 years
MSc Distance learning September 2017 GBP 2,760 per Year 1 (EU) 2 years
MSc Distance learning September 2017 GBP 2,760 per Year 1 (England) 2 years
MSc Distance learning September 2017 GBP 2,760 per Year 1 (Northern Ireland) 2 years
MSc Distance learning September 2017 GBP 2,760 per Year 1 (Scotland) 2 years
MSc Distance learning September 2017 GBP 2,760 per Year 1 (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Park Campus Northampton NN2 7AL East Midlands

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Key information

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0300 303 2772