University of Northampton

University of Northampton

International Marketing Strategy

This course is designed to develop the knowledge, skills and attitudes necessary for a successful career in the exciting and fast moving area of international marketing. It enables students to develop specialist skills and knowledge in this field and enhance their ability to think strategically about marketing management in an international context. The course is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation; cultural drivers of customer behaviour; the impact of global trends; country of origin effect; international branding issues; the use of social media. The dissertation gives stuednts an opportunity to complete a substantial piece of independent research on an international marketing topic of their choice.

Entry requirements

Candidates normally hold a 1st or 2nd Class Honours degree (or equivalent) in marketing, business, commerce or a related discipline. No work experience is required for admission onto the course. Applicants whose native language is not English must provide evidence of their English language capabilities at a level approved by the University of Northampton (TOEFL, IELTS, Cambridge Proficiency Certificate or equivalent).

Course modules

Typical modules include: marketing principles and management; international marketing strategy; the global marketing context; international marketing communication; international marketing intelligence and research; strategic digital marketing; dissertation and research methods.

Assessment methods

During this course students experience a range of assessment styles including essays, business reports, research papers, case studies, portfolios, oral presentations and context analysis as well as the dissertation.


Qualification Study mode Fee Course duration
MSc Full-time £ 11,700 per Academic year (overseas fees) 1 years
MSc Full-time £ 6,700 per Academic year (home fees) 1 years
MSc Full-time £ 6,700 per Academic year (EU fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Park Campus Northampton NN2 7AL East Midlands

Key information

Personal Enquiry Assistant Contact Centre
Telephone number: 
0800 358 2232