University of Portsmouth
Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.
The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations. In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research. In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales. Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software. Modules include: Essentials of marketing; marketing analysis and decision; contemporary issues in marketing; strategic marketing management; dissertation; critical marketing study.
You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials. You will be assessed throughout the course by means of coursework assignments and examinations. Here's how: group work, presentations, essays, case study analysis or reports, closed or open book exams.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2018||GBP 14,000 per (Year 1)||1 Years|
|MA||Full-time||September 2018||GBP 7,700 per (Year 1)||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||PO1 2UP||South East|
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