University of Portsmouth
This course aims to make students aware of contemporary sales and account management issues such as integration with marketing; global account management and working with channels, enabling them to have a greater comprehension on the interaction of these functions.
This part-time, work-based course allows you to fit studying easily with work and other commitments. It is also suitable for in-company delivery. Teaching is delivered in one mid-week teaching block from Tuesday to Friday, after which there will be a period of self-study so that you can do research and prepare your research proposal and dissertation. The learning element of the course focuses on research management and research methods. This will prepare you to complete a dissertation, but will also cover the nature of knowledge, the evaluation of information and managing a research project. It involves numerical and word-based analysis techniques. The supported self-study element of this award is a 13,000-word dissertation on a sales management topic, which you may opt to produce alongside an in-company change project, such as auditing a strategic account management programme, sales employee retention programme, improving sales forecasting, or redesigning trade retail outlets. The dissertation focuses on the collection, analysis and interpretation of both academic and commercial information. It is designed to provide you with an opportunity to apply research techniques for the planning, implementation and presentation of your dissertation. It enables you to demonstrate mastery of a sales management topic by examining both theory and application using primary and secondary data sources.
During this final stage of the programme, teaching is delivered solely through lectures and syndicate discussions. We will encourage you to explore your own life and work experiences in order to provide a context for your final self-study dissertation. This approach to learning and development brings real and often immediate benefits to you and your employer. Assessment is through a research proposal and dissertation on an agreed topic of specific interest to you or your employer.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Part-time||September 2018||GBP 4,400 per (Year 1)||1 Years|
|MA||Part-time||September 2018||GBP 3,070 per (Year 1)||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||PO1 2UP||South East|
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