University of Portsmouth
As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. These individuals will be at the forefront of the on-going "digital revolution". If you have a good undergraduate degree in business, technology, computing, design, psychology or other relevant subject, this course will allow you to build on your previous degree providing you with knowledge, technical skills and practical experience of digital media and marketing concepts.
Modules include: Marketing essentials; digital media (analysis and design); emerging issues in marketing; digital media (development and application); digital media marketing development project.
Teaching and Assessment: Teaching methods range from tutor-led presentation of material, in-class exercises to case study analysis, problem solving exercises, student presentation and in-class discussion. There will be significant use and exploration of marketing software systems and media application software. How are you assessed? Assessment will take the form of coursework assignments which may involve group work, presentations, case study analyses or reports and examinations which may be closed or open book. You will be allocated a personal tutor for the duration of their programme to offer you help and advice during your studies. A project supervisor is allocated to each student in April/May and provides support throughout the project period.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2018||GBP 7,700 per Year 1 (Home/EU)||1 Years|
|MA||Full-time||September 2018||GBP 14,000 per Year 1 (International)||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||PO1 2UP||South East|
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