University of Portsmouth
Innovation Management and Entrepreneurship
This exciting course will provide you with the knowledge and understanding to develop and launch new products and services, manage small enterprises and generate new ideas and opportunities. It will equip you in your future career to create an entrepreneurial environment that will facilitate innovation and stimulate growth. This is the ideal course if you are seeking a career where innovation, entrepreneurship and creativity are defining key features. Roles such as these can be found in large organisations, in small to medium-sized enterprises (SMEs) and in start-up businesses.
This course will provide a contemporary understanding of innovation management and entrepreneurship concepts, theories, models and analytical frameworks, and their application in the development of appropriate business policies and strategies. Autumn This first teaching period develops your understanding of the following subjects and supports you in your development. Innovation Management and New Product Development: What is innovation? Innovation at a national and international level Models of innovation and product development Processes involved in the development of new products and services Generating new product opportunities and ideas Understanding computer aided design and manufacture Entrepreneurship Theory and Practice: Understanding entrepreneurship Basics of entrepreneurship and the management of SMEs The role of entrepreneurship and entrepreneurs in both small and large organisations Spring During the second teaching period you will build on your general understanding and focus on key aspects of innovation management, new product development and entrepreneurship. Innovation Management and Intellectual Property: Enhancing competitiveness Protection of new products, trademarks and designs through intellectual property Product innovation and development at operational and strategic levels New Product Development: Developing and testing a new product concept Targeting and positioning new products within the market place Managing mature products and product replacement The marketing mix Entrepreneurship Theory and Practice: The management and development of new enterprises from both a theoretical and practical perspective (with particular focus on small enterprises) Business planning for small and large organisations Scenario planning Financing business operations, particularly new business start-ups Formation of corporate and social enterprises
Our friendly and supportive environment uses formal lectures, workshops, and seminars to provide the basis for the development of relevant knowledge, further enhanced by activity-based case studies. We utilise both theory and practice-oriented teaching. Teaching and learning is through weekly half-day sessions, depending on whether you are taking the course full or part-time. For each unit you will be assessed in a way that will deepen your knowledge of the subjects covered. This will involve you thinking and working in an original way to overcome genuine problems. At the end of the course you will also complete a dissertation which can be related to your workplace, your future career, or a desired business venture.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||GBP 14,000 per Year 1 (International)||1 Years|
|MSc||Full-time||September 2018||GBP 7,700 per Year 1 (Home/EU)||1 Years|
|MSc||Part-time||September 2018||GBP 3,850 per Year 1 (Home/EU)||2 Years|
|MSc||Part-time||September 2018||GBP 7,000 per Year 1 (International)||2 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||PO1 2UP||South East|
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