University of Portsmouth

University of Portsmouth

Marketing

This course is designed enhance students' understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills.

Entry requirements

A second-class honours degree, or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing Diploma in Marketing. English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Course modules

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

Modules include: Essentials of marketing; marketing analysis and decision; contemporary issues in marketing; strategic marketing management; dissertation; critical marketing study.

Assessment methods

Teaching and Assessment;

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

How are you assessed?

You will be assessed throughout the course by means of coursework assignments and examinations. Here's how:

group work,
presentations,
essays,
case study analysis or reports,
closed or open book exams.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 6,200 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 12,100 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 6,200 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 6,200 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 6,200 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site Portsmouth PO1 2UP South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Admissions Team - Portsmouth Business School
Telephone number: 
023 9284 8200