University of Portsmouth

University of Portsmouth

Digital Marketing

As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. These individuals will be at the forefront of the on-going "digital revolution". If you have a good undergraduate degree in business, technology, computing, design, psychology or other relevant subject, this course will allow you to build on your previous degree providing you with knowledge, technical skills and practical experience of digital media and marketing concepts.

Entry requirements

A second-class honours degree or equivalent professional experience and/or qualifications. English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Course modules

Modules include: Marketing essentials; digital media (analysis and design); emerging issues in marketing; digital media (development and application); digital media marketing development project.

Assessment methods

Teaching and Assessment:

Teaching methods range from tutor-led presentation of material, in-class exercises to case study analysis, problem solving exercises, student presentation and in-class discussion. There will be significant use and exploration of marketing software systems and media application software.

How are you assessed?

Assessment will take the form of coursework assignments which may involve group work, presentations, case study analyses or reports and examinations which may be closed or open book. You will be allocated a personal tutor for the duration of their programme to offer you help and advice during your studies. A project supervisor is allocated to each student in April/May and provides support throughout the project period.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 6,200 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 6,200 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 6,200 per Year 1 (Wales) 1 years
MA Full-time September 2016 GBP 6,200 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 12,100 per Year 1 (International) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site Portsmouth PO1 2UP South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Admissions Team - Portsmouth Business School
Telephone number: 
023 9284 8200