University of Portsmouth

University of Portsmouth

Digital Marketing

As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. These individuals will be at the forefront of the on-going �digital revolution�. If you have a good undergraduate degree in business, technology, computing, design, psychology or other relevant subject, this course will allow you to build on your previous degree providing you with knowledge, technical skills and practical experience of digital media and marketing concepts.

Entry requirements

A 2nd Class Honours degree or equivalent professional experience and/or qualifications. English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Course modules

Modules include: Marketing essentials; digital media (analysis and design); emerging issues in marketing; digital media (development and application); digital media marketing development project.

Assessment methods

Assessment takes the form of coursework assignments and examinations; coursework assignments may involve group work, presentations, case study analyses or reports, and examinations may be closed or open book.


Qualification Study mode Fee Course duration
MA Full-time £ 6,200 per Academic year (home fees) 1 years
MA Full-time £ 12,100 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site Portsmouth PO1 2UP South East

Key information

Admissions Team, Portsmouth Business School
Telephone number: 
023 9284 2991