University of Reading
Marketing (International Marketing)
* Provides an understanding of marketing strategies and practices in a global context by analysing the global marketing environment, culture and varying behaviours, marketing opportunities and strategy options * Equips you for careers in diverse areas of marketing, such as: marketing management, international brand management, market insight and strategic consultancy" **Business (Pre-experience) at Reading** Henley Business School is consistently ranked in the world's top 50 business schools by the Financial Times and The Economist, and we hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB), putting us among the world's leading business schools. You'll learn from internationally renowned academic experts and thought leaders who have relevant academic and practical experience in international business, marketing, entrepreneurship, human resource management and accounting. You'll also benefit from our close connections with international organisations and senior industry leaders. Our programmes have a research-led approach to business and management situations. Our engaging teaching approach will involve you in the analysis of business situations, giving you insight into the challenges and dilemmas facing organisations in local and international contexts. We attract strong applicants from around the world, all wishing to develop business and personal capabilities within a world-renowned school, and you will go on to join Henley's impressive international alumni network. Our staff bring research and practical know-how to help you develop a range of transferable business skills and technical knowledge, and to help you achieve your career goals and aspirations.
Sample modules may include: * Principles of marketing * Market research * International strategic management * International business environment * Global marketing management
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||GBP 21,000 per Whole course (International)||12 Months|
|MSc||Full-time||September 2018||GBP 12,750 per Whole course (Home/EU)||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Henley Business School||RG9 3AU||South East|
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