University of Reading

University of Reading

Consumer Behaviour

MSc Consumer Behaviour provides global insights into evolving consumer behaviour concepts, through the application of theory and practice via external client projects. You will learn with the aim of developing skills valued highly by employers. This degree is suitable for graduates from both business and non-business backgrounds as the course is designed to transform graduates from all undergraduate backgrounds into competent consumer centred professional.

Understanding the behaviour of consumers and building strategies around this knowledge is increasingly vital in the modern world. This course will give you both the theoretical knowledge and practical experience to advance into a career, or broaden the possibilities of an existing one. You will gain an understanding of the theoretical underpinnings of consumer behaviour and the history of consumer culture in relation to all kinds of goods and services, from low involvement FMCG to high end luxury goods, and how they are variously used and disposed of by consumers. You will also gain genuine practical experience involving professional, group and individual led problem based assignments to be delivered to an industry client. These will be supported with cutting edge consumer behaviour centred modules.

During the course, you will gain an understanding of the consumer related challenges faced by a variety of different organisations, from start-ups and non-profits through to larger organisations. The breadth of experience this course offers will give you an excellent, practical understanding of modern consumer-facing challenges including sustainability, ethics, environmental concerns and behaviour change.

In addition to the practical and theoretical value which you will gain from this degree, the nature of the work will raise your visibility with an array of external organisations. This is an excellent opportunity to network and build relationships which can expand your career possibilities.

Entry requirements

You are normally required to have a good first or second class hours degree (or equivalent from a university outside of UK). If students have received no prior training in consumer behaviour they will be expected to take a number of prescribed modules as part of their optional selection. 

Course modules

  • Consumer Behaviour: Concepts and Theories
  • Contemporary Issues in Consumer Behaviour Marketing
  • Consumer Attitudes
  • Nudging and Behaviour Change
  • Research Methods
  • Individual Capstone Project


Qualification Study mode Start month Fee Course duration
MSc Full time £ 7,360 per Academic year (Home/EU) 12 Months
MSc Full time £ 15,650 per Academic year (International) 12 Months
MSc Part-time £ 14,720 per Academic year (Home/EU) 24 Months
MSc Part-time £ 31,300 per Academic year (International) 24 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Reading Reading RG6 6UR South East

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Key information

Campus or study location: 
University of Reading Whiteknights Reading Berkshire RG6 6AH United Kingdom