University of Reading

This course provides you with an understanding of marketing strategies and practices, with a focus on understanding the consumer, and how to link this understanding with new marketing opportunities and strategy options. Not sure which pathway to choose (International Marketing, Digital Marketing or Consumer Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University. The programme is designed to provide students with a comprehensive understanding of marketing and marketing strategy with the opportunity for students to specialise in a core contemporary aspect of the discipline: consumer behaviour. You will explore the importance of consumer behavior analysis and its role in decision-making. You will benefit from regular guest speakers from well-known global brands as well as small- and medium-sized businesses. **Careers** As more organisations operate internationally, the skills and insights provided by this degree equip students very well for careers in marketing, global brand management, market insight and strategic consultancy.