University of Reading

University of Reading

Marketing (Consumer Marketing)

This course provides you with an understanding of marketing strategies and practices, with a focus on understanding the consumer, and how to link this understanding with new marketing opportunities and strategy options. Not sure which pathway to choose (International Marketing, Digital Marketing or Consumer Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University. The programme is designed to provide students with a comprehensive understanding of marketing and marketing strategy with the opportunity for students to specialise in a core contemporary aspect of the discipline: consumer behaviour. You will explore the importance of consumer behavior analysis and its role in decision-making. You will benefit from regular guest speakers from well-known global brands as well as small- and medium-sized businesses. **Careers** As more organisations operate internationally, the skills and insights provided by this degree equip students very well for careers in marketing, global brand management, market insight and strategic consultancy.

Entry requirements

MSc: Normally a good first or second class honours degree (or equivalent from a university outside the UK). Please see website for more details. IELTS requirements: 7.0 overall with no element less than 6.0 (or equivalent)

Course modules

Sample modules include: * Principles of marketing * Consumer intelligence * Market research * Consumer behaviour * International strategic management

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 21,500 per Whole course (International) 1 Years
MSc Full-time September 2019 12,950 per Whole course (England) 1 Years
MSc Full-time September 2019 12,950 per Whole course (EU) 1 Years
MSc Full-time September 2019 12,950 per Whole course (Northern Ireland) 1 Years
MSc Full-time September 2019 12,950 per Whole course (Channel Islands) 1 Years
MSc Full-time September 2019 12,950 per Whole course (Scotland) 1 Years
MSc Full-time September 2019 12,950 per Whole course (Wales) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Henley Business School RG9 3AU South East

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