University of Reading

University of Reading

Marketing and International Management

The course focuses on key areas in marketing including marketing theory, marketing strategy and emerging issues around digital marketing. The course also explores management in a broader context, looking at the role of individuals within an organisation and other factors ranging from HR and business ethics to leadership and financial management.

Entry requirements

Students should have a 2.1 degree or above (or equivalent from a university outside the UK). Applicants whose 1st language is not English should have an IELTS score of 6.5.

Course modules

Modules include: global marketing management; principles of marketing; digital marketing; international strategic management; market research.

Assessment methods



Qualification Study mode Start month Fee Course duration
MSc Full-time £ 12,200 per Academic year (home fees) 12 months
MSc Full-time £ 18,650 per Academic year (overseas fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Henley Business School Reading RG9 3AU South East

Key information

Postgraduate Admissions
Telephone number: 
0118 378 5289