University of Reading
Marketing and International Management
The course focuses on key areas in marketing including marketing theory, marketing strategy and emerging issues around digital marketing. The course also explores management in a broader context, looking at the role of individuals within an organisation and other factors ranging from HR and business ethics to leadership and financial management.
Students should have a 2.1 degree or above (or equivalent from a university outside the UK). Applicants whose 1st language is not English should have an IELTS score of 6.5.
Modules include: global marketing management; principles of marketing; digital marketing; international strategic management; market research.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 18,650 per Academic year (overseas fees)||12 months|
|MSc||Full-time||£ 12,200 per Academic year (home fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Henley Business School||Reading||RG9 3AU||South East|
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