University of Sheffield
Global Marketing Management
On this course, you'll spend one semester in Sheffield, the other at a partner university in Hong Kong. It's an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing. You'll need to apply for a visa in order to study in Hong Kong for the second semester. Hong Kong Baptist University provides support for visa applications, and these are usually submitted in October. For UK students, visa applications usually cost around £40.
MSc: Minimum 2.1 or an approved qualification. English language requirements: an overall IELTS grade of 6.5 with a minimum of 6.0 in all components
Semester 1 Sheffield: introduction to marketing; global marketing; marketing communications; international consumer behaviour; contemporary marketing research. Semester 2 Hong Kong Baptist University: international marketing research; international services marketing management; socially responsible marketing in an international context; strategic marketing; project dissertation.
Individual assignments, group projects, end-of-semester examinations and a dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||-||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||S10 2TN||Yorkshire and the Humber|
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