University of Sheffield
Global Marketing Management
On this course, you'll spend one semester in Sheffield, the other at a partner university in Hong Kong. It's an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.
Semester 1 Sheffield: introduction to marketing; global marketing; marketing communications; international consumer behaviour; contemporary marketing research. Semester 2 Hong Kong Baptist University: international marketing research; international services marketing management; socially responsible marketing in an international context; strategic marketing; project dissertation.
Individual assignments, group projects, end-of-semester examinations and a dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||-||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||S10 2TN||Yorkshire and the Humber|
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