University of Sheffield

University of Sheffield

Global Marketing Management

On this course, you'll spend one semester in Sheffield, the other at a partner university in Hong Kong. It's an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing. You'll need to apply for a visa in order to study in Hong Kong for the second semester. Hong Kong Baptist University provides support for visa applications, and these are usually submitted in October. For UK students, visa applications usually cost around £40.

Entry requirements

MSc: Minimum 2.1 or an approved qualification. English language requirements: an overall IELTS grade of 6.5 with a minimum of 6.0 in all components

Course modules

Semester 1 Sheffield: introduction to marketing; global marketing; marketing communications; international consumer behaviour; contemporary marketing research. Semester 2 Hong Kong Baptist University: international marketing research; international services marketing management; socially responsible marketing in an international context; strategic marketing; project dissertation.

Assessment methods

Individual assignments, group projects, end-of-semester examinations and a dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 - 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site S10 2TN Yorkshire and the Humber

Get in touch

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Key information

Postgraduate Admissions Tutor
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