University of Sheffield

University of Sheffield

International Management and Marketing

This course bridges the gap between the two disciplines of management and marketing. You'll get a good grounding in each subject and, most importantly, you'll learn about how they interact. On graduation, you become an Affiliate Post-Graduate Member of the CIM (ACIM). You can apply to do a project-based dissertation, working with an external organisation. You could also spend the summer at another leading university overseas. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

Course modules

Core modules: marketing management; contemporary marketing practice; global marketing; international consumer behaviour; marketing research; contemporary Chinese business and management; international management; strategic management; international business strategy; dissertation.

Assessment methods

Individual assignments, group projects, end-of-semester examinations and a dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 - 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site S10 2TN Yorkshire and the Humber

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Admissions
Telephone number: 
01142223376