University of Sheffield
Global Marketing Management
On this course, you'll spend one semester in Sheffield, the other at a partner university in Hong Kong. It's an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.
Minimum 2.1 or an approved qualification. English language requirements
All of our courses require an overall IELTS grade of 7.0 with a minimum of 6.0 in each component or equivalent.
Semester one – Sheffield: introduction to marketing; global marketing; marketing communications; international consumer behaviour; contemporary marketing research. Semester two – Hong Kong Baptist University: international marketing research; international services marketing management; socially responsible marketing in an international context; strategic marketing; project dissertation.
Individual assignments, group projects, end-of-semester examinations and a dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||Sheffield||S10 2TN||Yorkshire and the Humber|