Sheffield University Management School

University of Sheffield

Global Marketing Management

On this course, you'll spend one semester in Sheffield, the other at a partner university in Hong Kong. It's an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

Entry requirements

Minimum 2.1 or an approved qualification. English language requirements

All of our courses require an overall IELTS grade of 7.0 with a minimum of 6.0 in each component or equivalent.

Course modules

Semester one – Sheffield: introduction to marketing; global marketing; marketing communications; international consumer behaviour; contemporary marketing research. Semester two – Hong Kong Baptist University: international marketing research; international services marketing management; socially responsible marketing in an international context; strategic marketing; project dissertation.

Assessment methods

Individual assignments, group projects, end-of-semester examinations and a dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site Sheffield S10 2TN Yorkshire and the Humber

Key information

Postgraduate Admissions Tutor
Telephone number: 
0114 222 3376