University of South Wales

University of South Wales

Marketing

This course is designed to help you evolve into a critically informed marketing professional by developing the key analytic and strategic skills that employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems. Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today's consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as innovation in consumerism and market research, trends in marketing and social and sustainability marketing will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base. Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today's rapidly changing international business environment. Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications. You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation's reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

Entry requirements

A minimum 2.2 Honours degree or an equivalent qualification, or in exceptional circumstances, 3 years or more significant managerial experience. If you already hold the CIM professional postgraduate diploma, you may be able to gain exemptions from this course. applicants may be required to attend an interview.

Course modules

Modules include: Management theories and philosophies; dissertation project; developing the professional; business functions and processes; research methods; brands and reputation management; new media communications; trends in marketing; customer centrality.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time February 2017 - 1 years
MSc Part-time February 2017 - 3 years
MSc Full-time September 2017 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Treforest Campus Pontypridd CF37 1DL Wales

Get in touch

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Key information

Contact: 
Enquiries and Admissions Unit
Telephone number: 
03455 767778