University of South Wales

University of South Wales

Strategic Digital Marketing

Strategic digital marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business�s success in the digital marketing arena. You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future.

Entry requirements

Undergraduate honours degree from a recognised/accredited university with a minimum 2.2 classification, or equivalent. Pass in a recognised Premaster's or Master's qualifying programme. Accredited prior achievement: Entry for CIM students will be carried out and considered on an individual basis.

Course modules

Modules include: Digital marketing management; managing projects and programmes; strategic marketing or design strategy; strategic digital marketing; accounting and financial control or design for entrepreneurship; strategic entrepreneurial marketing.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 4,000 per Academic year (home fees) 1 years
MSc Full-time £ 12,000 per Academic year (overseas fees) 1 years
MSc Part-time £ 2,000 per Academic year (home fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Treforest Campus Pontypridd CF37 1DL Wales

Key information

Enquiries and Admissions Unit
Telephone number: 
03455 767778