University of Southampton

University of Southampton

Marketing Analytics

This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in "refining" this new oil into greater business opportunities in the marketing area: the programme is designed to provide training and education for those who wish to understand how marketing data is collected, stored, analysed, disseminated, and interpreted in order to make sound marketing decisions. After studying this programme, students will be well equipped to work in the analytical area to draw actionable insights from "Big Data".

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

Course modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management;
SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

Assessment methods


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Highfield Campus Southampton SO17 1BJ South East

Key information

Telephone number: 
023 8059 5500