University of Southampton

University of Southampton

Marketing Management

This programme is designed for recent graduates who wish to pursue a marketing career. It offers detailed understanding of marketing functions, in terms of delivering corporate and customer value, and you will develop interpersonal skills alongside a critical understanding of the competitive environment and the demands this places on organisations.

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

Course modules

Introducing to Marketing; Customer Insight; Integrated Marketing Communications;
Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing. Optional Modules: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics;
Design Thinking in Marketing; Project Management.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Highfield Campus Southampton SO17 1BJ South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Admissions
Telephone number: 
023 8059 5500