University of Southampton

University of Southampton

Digital Marketing

This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world. Markerting in the digial realms is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users� time spent online and video has now become a common element of the online media mix.

Entry requirements

1st or Upper 2nd Class Honours degree from a UK university, or overseas equivalent, or a professional qualification; applications are assessed on individual merit; international students may require evidence of English language proficiency.

Course modules

Introduction to marketing, strategic marketing intelligence and consumer insight; data-driven marketing; information systems strategy; design and creativity; digital marketing communications; introduction to marketing; key personal skills; strategic marketing decisions; strategic marketing intelligence; web analytics; web applications; dissertation.

Assessment methods

Essays; case study coursework; problem solving and data analysis; examinations and a dissertation.


Qualification Study mode Fee Course duration
MSc Full-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Highfield Campus Southampton SO17 1BJ South East

Key information

Business and Law
Telephone number: 
023 8059 4393