University of Southampton
This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world. Markerting in the digial realms is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users� time spent online and video has now become a common element of the online media mix.
1st or Upper 2nd Class Honours degree from a UK university, or overseas equivalent, or a professional qualification; applications are assessed on individual merit; international students may require evidence of English language proficiency.
Introduction to marketing, strategic marketing intelligence and consumer insight; data-driven marketing; information systems strategy; design and creativity; digital marketing communications; introduction to marketing; key personal skills; strategic marketing decisions; strategic marketing intelligence; web analytics; web applications; dissertation.
Essays; case study coursework; problem solving and data analysis; examinations and a dissertation.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Highfield Campus||Southampton||SO17 1BJ||South East|
Business and Law
023 8059 4393