University of Southampton

University of Southampton

Digital Marketing

Digital marketing is totally pervasive in marketing today, both in terms of online trading and digital communications. This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world.

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

Course modules

Advanced Digital Communications; Building Customer Insight; Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Highfield Campus Southampton SO17 1BJ South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Admissions
Telephone number: 
023 8059 5500