University of Southampton
Design (Luxury Brand Management)
The course is designed to balance the theoretical knowledge and practical skills required to succeed in design management roles in complex international-based luxury brands; built upon the principles of creating and developing luxury brands in a generic sense, it primarily focuses upon the world of luxury branding in fashion and fashion accessories; the course develops an appreciation of how materials, design and craftsmanship are vital in creating products, services and experiences that satisfy discerning consumers; it explores the world of celebrity from the perspectives of co-branding, endorsement, celebrity designers and entrepreneurs; the disciplines required to create and develop high-equity brands are explored in building brand portfolios, brand extensions and the management of brand heritage.
Honours degree at minimum of 2.1, plus 3 years� work experience in a related field with a reflective statement of how that experience has shaped skills, thinking and motivations; a personal statement that portrays a passion to study and work in luxury brand management and sets out a vision of the future career; IELTS 6.5 or equivalent.
Research skills (LBM); design 1; design 2; final project. Optional: contemporary issues 4; entrepreneurship; digital marketing communications; global marketing; digital cultures; DISPLAY: interpreting the language of design.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Winchester School of Art||Winchester||SO23 8DL||South East|
Business and Law
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