University of Southampton

University of Southampton

Design (Luxury Brand Management)

The course is designed to balance the theoretical knowledge and practical skills required to succeed in design management roles in complex international-based luxury brands; built upon the principles of creating and developing luxury brands in a generic sense, it primarily focuses upon the world of luxury branding in fashion and fashion accessories; the course develops an appreciation of how materials, design and craftsmanship are vital in creating products, services and experiences that satisfy discerning consumers; it explores the world of celebrity from the perspectives of co-branding, endorsement, celebrity designers and entrepreneurs; the disciplines required to create and develop high-equity brands are explored in building brand portfolios, brand extensions and the management of brand heritage.

Entry requirements

Honours degree at minimum of 2.1, plus 3 years� work experience in a related field with a reflective statement of how that experience has shaped skills, thinking and motivations; a personal statement that portrays a passion to study and work in luxury brand management and sets out a vision of the future career; IELTS 6.5 or equivalent.

Course modules

Research skills (LBM); design 1; design 2; final project. Optional: contemporary issues 4; entrepreneurship; digital marketing communications; global marketing; digital cultures; DISPLAY: interpreting the language of design.


Qualification Study mode Fee Course duration
MA Full-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Winchester School of Art Winchester SO23 8DL South East

Key information

Business and Law
Telephone number: 
023 8059 4393