University of Southampton
MSc Marketing Analytics is a unique course, bringing together Southampton Business School's world leading expertise in digital marketing and data analytics. This masters degree covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions, preparing you for a successful career in this fast-growing sector. Students on this masters degree also have a rare opportunity to learn SAS and R software and many graduates are ready to take the SAS exams to become a certified SAS Base Programmer. Former graduates have gone on to work for companies such as BMW and Starbucks.
MSc: A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification) with some element of quantitative study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Applicants with relevant work experience are encouraged to apply.
Core/Compulsory modules: Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Dissertation Optional modules: Consultancy Skills; Project Management; Luxury Marketing; Digital Marketing; Strategic Brand Management; Internet Intermediaries and Data Protection Law; Software for Data Analysis and Modelling; Forecasting; Revenue Management.
Assessment methods vary by module, but will include exams, group presentations, group or individual coursework and a dissertation.
Sponsorship and funding may be available.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||11,500 per Year 1 (Scotland)||1 Years|
|MSc||Full-time||September 2019||19,000 per Year 1 (International)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (England)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (EU)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (Northern Ireland)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (Wales)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (Channel Islands)||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site - Highfield Campus||SO17 1BJ||South East|
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