University of Southampton

University of Southampton

Marketing Analytics

MSc Marketing Analytics is a unique course, bringing together Southampton Business School's world leading expertise in digital marketing and data analytics. This masters degree covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions, preparing you for a successful career in this fast-growing sector. Students on this masters degree also have a rare opportunity to learn SAS and R software and many graduates are ready to take the SAS exams to become a certified SAS Base Programmer. Former graduates have gone on to work for companies such as BMW and Starbucks.

Entry requirements

MSc: A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification) with some element of quantitative study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Applicants with relevant work experience are encouraged to apply.

Course modules

Core/Compulsory modules: Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Dissertation Optional modules: Consultancy Skills; Project Management; Luxury Marketing; Digital Marketing; Strategic Brand Management; Internet Intermediaries and Data Protection Law; Software for Data Analysis and Modelling; Forecasting; Revenue Management.

Assessment methods

Assessment methods vary by module, but will include exams, group presentations, group or individual coursework and a dissertation.

Sponsorship information

Sponsorship and funding may be available.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 11,500 per Year 1 (Scotland) 1 Years
MSc Full-time September 2019 19,000 per Year 1 (International) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (England) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (EU) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (Northern Ireland) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (Wales) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (Channel Islands) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site - Highfield Campus SO17 1BJ South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Taught Admissions - Faculty of Business, Law and Art
Telephone number: 
02380594393