University of Southampton
With its unique focus on the digital and analytical aspects of marketing, this masters degree will equip you with the skills employers are looking for. MSc Marketing Management will introduce you to the fundamentals of marketing theory and practice, with a focus on strategic decision-making, designing and managing research projects, data-driven marketing and digital marketing. You will learn from active research academics and experts with close links in industry, ensuring the course reflects the latest thinking in the sector. You will also have a rare opportunity to learn how to use R analytics software. Recent graduates from this course are now working with big brands including Accenture, John Lewis, HP and Lego.
MSc: A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification). Applicants with relevant work experience are encouraged to apply.
Core/Compulsory modules: Introduction to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing; Dissertation Optional modules: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management.
Assessment methods vary by module, but will include individual or group projects and reports, group presentations, personal reflection, exams and a dissertation.
Sponsorship and funding may be available.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||11,500 per Year 1 (EU)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (England)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (Scotland)||1 Years|
|MSc||Full-time||September 2019||19,000 per Year 1 (International)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (Wales)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (Northern Ireland)||1 Years|
|MSc||Full-time||September 2019||11,500 per Year 1 (Channel Islands)||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site - Highfield Campus||SO17 1BJ||South East|
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