University of Southampton
Luxury Brand Management
Develop the creative and business skills necessary for success in the luxury industry - one of the fastest growing areas of global business. One of just a few courses of its kind in the UK, the MA Luxury Brand Management offers the opportunity to learn from academics with extensive industry experience. They use their network of contacts to create exceptional learning opportunities such as field trips to London and Paris to visit prestigious luxury brands, regular talks by external speakers from companies such as Aston Martin and The Ritz, and the opportunity to work on a real-world industry consultancy project. Studying in a creative art school environment, you'll learn about brand design and management in a range of premium industries, from fashion and perfume to yachts and automobiles. You'll also gain an understanding of the evolution of the luxury market and contemporary debates in the field, informed by world-class research. In-depth study for your final project will allow you to become a specialist in an area of luxury that interests you. You'll be prepared for a career in this exciting international industry, following in the footsteps of graduates who have gone on to work for brands such as Dior, Ferrari and Karl Lagerfeld.
MA: Upper second class degree or an equivalent standard in other qualifications approved by the University and one or two years' work experience in the luxury industry. English Language: Band 2C. Overall IELTS score of 6.5 with a minimum score of 6.0 in each component.
Core/Compulsory Modules: Professional and Academic Skills, Historical and Contemporary Issues in Luxury, Principles of Luxury Brand Management and Marketing, Strategic Luxury Brand Management. Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.
Assessment methods vary by module, but will include essays, critical papers, a consultancy project presentation and report, reflective statements and your final project write-up.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2019||19,500 per Year 1 (England)||1 Years|
|MA||Full-time||September 2019||19,500 per Year 1 (Channel Islands)||1 Years|
|MA||Full-time||September 2019||19,500 per Year 1 (International)||1 Years|
|MA||Full-time||September 2019||19,500 per Year 1 (Scotland)||1 Years|
|MA||Full-time||September 2019||19,500 per Year 1 (Wales)||1 Years|
|MA||Full-time||September 2019||19,500 per Year 1 (EU)||1 Years|
|MA||Full-time||September 2019||19,500 per Year 1 (Northern Ireland)||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Winchester School of Art||SO23 8DL||South East|
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