University of Southampton

University of Southampton

Digital Marketing

As one of just a few specialist digital marketing masters degrees in the UK, this course will bring you up-to-date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. You will be taught by academics who are active researchers with links to the University's Web Science Institute, a world-leading centre for interdisciplinary web research. The curriculum is regularly updated to keep pace with new developments and trends in digital and data-driven marketing. Our students are equipped for success in a range of sectors, with graduates going on to work for organisations such as Hootsuite, L'Oreal and EDF Energy.

Entry requirements

MSc: A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification) in a relevant subject that includes some business, management or marketing study (IT is not essential). Applicants with relevant work experience are encouraged to apply.

Course modules

Core/Compulsory modules: Advanced Digital Communications; Building Customer Insight; Marketing Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects; Dissertation.

Assessment methods

Assessment methods may include exams, group assignments, individual coursework, blog posts, reflective reports and a dissertation.

Sponsorship information

Sponsorship and funding may be available.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 11,500 per Year 1 (Channel Islands) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (Northern Ireland) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (Wales) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (Scotland) 1 Years
MSc Full-time September 2019 19,000 per Year 1 (International) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (England) 1 Years
MSc Full-time September 2019 11,500 per Year 1 (EU) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site - Highfield Campus SO17 1BJ South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Taught Admissions - Faculty of Business, Law and Art
Telephone number: 
02380594393