University of Southampton

University of Southampton

Global Advertising and Branding

On the MA Global Advertising and Branding you'll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation. You'll also build a critical awareness of the global advertising industry, exploring the impact of technological developments and engaging with current industry debates. The course is taught by lecturers with many years of industry experience, some of whom are current practitioners, ensuring your education is up to date and relevant to today's industry. It brings together a distinctive combination of professional and research expertise, including advertising strategy and visual analysis, plus a unique focus on creative problem-solving techniques that you won't find on similar courses in the UK. You'll learn through projects and hands-on activities, including a live brief for a company, a week-long marketing simulation exercise and a study trip that takes advantage of our close proximity to London. In addition, a focus on professional skills and employability will ensure you are ready to take advantage of career opportunities when you graduate, whether in agency or client-side advertising roles or in other creative industries.

Entry requirements

MA: Lower second-class degree or above, or an equivalent standard in other qualifications approved by the University.

Course modules

Core/Compulsory Modules: Professional and Academic Skills, Advertising and Branding: Contextual Themes and Issues, Global Advertising and Branding, Final Project. Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Assessment methods

You'll be assessed through written assignments at the end of each module, including your final project research proposal and the project itself.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2019 9,250 per Year 1 (EU) 1 Years
MA Full-time September 2019 9,250 per Year 1 (England) 1 Years
MA Full-time September 2019 9,250 per Year 1 (Scotland) 1 Years
MA Full-time September 2019 17,546 per Year 1 (International) 1 Years
MA Full-time September 2019 9,250 per Year 1 (Channel Islands) 1 Years
MA Full-time September 2019 9,250 per Year 1 (Northern Ireland) 1 Years
MA Full-time September 2019 9,250 per Year 1 (Wales) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Winchester School of Art SO23 8DL South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Taught Admissions - Faculty of Business, Law and Art
Telephone number: 
02380594393