University of St Andrews

University of St Andrews

Marketing

Marketing has become one of the most popular fields of postgraduate study in recent years. The world of business is central to our society. Managing the interface between business and consumers is critical to commercial success. This programme will help you to develop an integrated and critically aware understanding of marketing and organisations and equip you to meet the strategic challenges of the global market place.

Entry requirements

A UK 2.1 degree or equivalent in a business related programme or a good degree with 2 or more years organisational experience. All applicants whose 1st language is not English require IELTS 7.0, or TOEFL IBT of 100.

Course modules

Core modules: Semester 1: Contemporary global issues in management; consuming behaviour and marketing research. Semester 2: Contemporary conceptual issues in management; dialogue and debate in marketing (masterclasses). Whole year module: Dissertation (including research methods preparation). Option modules: Creative marketing communications; entrepreneurship creativity and innovation; ethics, organisations and management; financial systems; international financial management; international marketing; leadership in organisations; managing natural resources; managing people in global markets; marketing and society; non-governmental organisations (NGOs) (critical perspective); risk management; scenario thinking and strategy.

Assessment methods

MLitt: 9 months of ongoing coursework and a supervised project and dissertation of up to 15,000 words.

Sponsorship information

Carnegie-Cameron bursaries; entrant accommodation bursary; Formula Santander Ppostgraduate scholarship; recent graduate discount; Thomas and Margaret Roddan trust bursary.

Qualifications

Qualification Study mode Start month Fee Course duration
MLitt Full-time September 2017 GBP 19,400 per Year 1 (International) 1 years
MLitt Full-time September 2017 GBP 9,400 per Year 1 (Northern Ireland) 1 years
MLitt Full-time September 2017 GBP 9,400 per Year 1 (Scotland) 1 years
MLitt Full-time September 2017 GBP 9,400 per Year 1 (Wales) 1 years
MLitt Full-time September 2017 GBP 9,400 per Year 1 (EU) 1 years
MLitt Full-time September 2017 GBP 9,400 per Year 1 (England) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of St Andrews St Andrews KY16 9AX Scotland

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Secretary
Telephone number: 
01334 462200