University of St Andrews
The course is designed for students with an undergraduate degree in business, management or a related discipline and combines solid academic enquiry with the key subject knowledge required by marketing professionals. It explores marketing issues both domestically and internationally and enables students to learn to think critically and strategically while taking account of an organisation�s stakeholders.
A UK 2.1 degree or equivalent in a business related programme or a good degree with 2 or more years organisational experience. All applicants whose 1st language is not English require IELTS 7.0, or TOEFL IBT of 100.
Core modules: Semester 1: Contemporary global issues in management; consuming behaviour and marketing research. Semester 2: Contemporary conceptual issues in management; dialogue and debate in marketing (masterclasses). Whole year module: Dissertation (including research methods preparation). Option modules: Creative marketing communications; entrepreneurship creativity and innovation; ethics, organisations and management; financial systems; international financial management; international marketing; leadership in organisations; managing natural resources; managing people in global markets; marketing and society; non-governmental organisations (NGOs) (critical perspective); risk management; scenario thinking and strategy.
MLitt: 9 months of ongoing coursework and a supervised project and dissertation of up to 15,000 words.
Carnegie-Cameron bursaries; entrant accommodation bursary; Formula Santander Ppostgraduate scholarship; recent graduate discount; Thomas and Margaret Roddan trust bursary.
|Qualification||Study mode||Fee||Course duration|
|MLitt||Full-time||£ 9,340 per Academic year (home fees)||1 years|
|MLitt||Full-time||£ 19,300 per Academic year (overseas fees)||1 years|
|MLitt||Full-time||£ 9,340 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of St Andrews||St Andrews||KY16 9AX||Scotland|