University of Stirling

University of Stirling

Strategic Public Relations and Communications Management (Double Degree with Lund University)

The programme, delivered by the University of Stirling, School of Arts and Humanities, and Lund University (Sweden), Institute for Strategic Communication, equips students with the necessary practical and analytical skills for an internationally focused professional career by examining how to design, implement and evaluate public relations (PR) and communication management courses. This course provides students with a solid European and international perspective on public relations and communications management and provides a wonderful opportunity to study in both Stirling, UK, and Helsingborg, Sweden.

Entry requirements

A minumum of a 2.1 honours degree or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. IELTS score of 6.5 with 6.0 in all bands.

Course modules

Public relations and public communication theories; media relations and production; public affairs and advocacy; research design and the philosophy of science; strategic brand communications; research and evaluation for practice; crisis communication; qualitative methods; quantitative methods; strategic communication theory; internship and a strategic public relations dissertation.

Assessment methods

Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12000-word dissertation.


Qualification Study mode Fee Course duration
MSc Full-time £ 5,500 per Whole course (home fees) 2 years
MSc Full-time £ 20,000 per Whole course (overseas fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Stirling Campus Stirling FK9 4LA Scotland

Key information

Student Recruitment, Admissions and International Affairs
Telephone number: 
01786 467046