University of Stirling

University of Stirling

Marketing and Management for Retailing

The course will teach students how to take both general management and marketing skills and apply them to a range of retail-specific issues, such as developments in the supply chain, the role of buying and merchandising in the retail sector, retail marketing and retail strategy. These are all set into the context of the change to digital marketing and the pressures that come from multi-channel retailing. Ultimately, retailing is still a people business and you will learn to understand and relate to your customers and to your staff in order to improve the business.

Entry requirements

A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. IELTS 6.0 (with a minimum of 5.5 in all subskills) or equivalent. If you do not meet the minimum academic English language requirements you can apply for 1 of our English language courses.

Course modules

Modules include: Accounting and finance; marketing management; retail buying and merchandising; retail fundamentals; supply chain management; people management; responsible business in society; research methods.

Assessment methods

The assessment is based on researching and completing a dissertation.

Sponsorship information

For applicants commencing their Master�s degree in September 2015 or January 2016 and who meet or exceed the programme entry requirements, we are offering a number of scholarships and bursaries valued up to �4,000 towards your tuition fees. High-performing students can also apply for one of our academic scholarships, which are valued up to �6,000 towards your tuition fees. The scholarships will be awarded on academic merit and students are required to complete a separate scholarship application form to apply.


Qualification Study mode Start month Fee Course duration
MSc Full-time - 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
INTO University of Stirling London Campus Tower Hamlets E1 4NS South East

Key information

INTO University of Stirling London Campus Admissions
Telephone number: 
01273 876040