University of Stirling

University of Stirling

Behavioural Science for Management

This course teaches the core theory and methods of behavioural science and behavioural economics. The course is aimed at students with the motivation to become the next generation of leaders, finding solutions to questions that exist at the interface between economics, psychology, business and policy. The general aims of the course are: To provide an understanding of core topics in psychology and how these can be applied to business and economics; to enable students to develop a detailed understanding of the key concepts of behavioural economics; to develop an appreciation of how concepts from behavioural science have been and can be applied in business settings and in policy domains; to develop the capacity to understand the role of individual difference factors in shaping responses and behaviours in different economic circumstances and business settings; to enhance understanding of the role of experiments in identifying decision processes and enabling behaviour change; to develop the ability to understand and carry out complex statistical analyses and sophisticated behavioural research methods; to become aware of the data sources available to researchers in behavioural science; to develop an appreciation of unfolding trends in the behavioural science and behavioural economics literatures.

Entry requirements

A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. If English is not the applicant's 1st language, evidence of proficiency must be provided such as a minimum IELTS score of 7.0 (6.0 in all bands). If the applicant does not meet the required score it may be possible to register for 1 of our pre-sessional English courses. To register applicants must hold a conditional offer for a course and have an IELTS score 0.5 or 1.0 below the required standard.

Course modules

Modules include: (Semester 1) Behavioural economics I: concepts and theories; psychology of work; understanding and using statistics; (semester 2) behavioural economics II: business and policy applications; experiments for decision making in business and policy; survey measurement and analysis.

Assessment methods

Assessment is by a mixture of examination and coursework. For students wishing to continue for the award of the MSc complete a 15000-word dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 6,000 per Year 1 (England) 12 months
MSc Full-time September 2016 GBP 13,000 per Year 1 (International) 12 months
MSc Full-time September 2016 GBP 6,000 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 6,000 per Year 1 (Scotland) 12 months
MSc Full-time September 2016 GBP 6,000 per Year 1 (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Stirling Campus Stirling FK9 4LA Scotland

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Key information

Management School, Management, Work and Organisation Division
Telephone number: 
01786 467401