University of Stirling
A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. If English is not the applicant's first language, evidence of proficiency must be provided such as a minimum IELTS score of 6.0 (5.5 in all bands). If applicants do not meet the required score it may be possible to register for one of our pre-sessional English courses. To register applicants must hold a conditional offer for a course and have an IELTS score 0.5 or 1.0 below the required standard.
Semester 1: Responsible marketing management; strategic marketing practice; marketing communications and the consumer.
Semester 2: Marketing management applications; contemporary issues in marketing.
Much of the assessment is continuous and may include: research reports; essays; briefings; management reports; case analyses; debates; literature reviews; marketing communication plans; poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (England)||12 months|
|MSc||Full-time||September 2016||GBP 12,900 per Year 1 (International)||12 months|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (Northern Ireland)||12 months|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (Scotland)||12 months|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (Wales)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Stirling Campus||Stirling||FK9 4LA||Scotland|
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