University of Stirling
The course provides students with an understanding of the concepts and systems underlying marketing practice and allows students to develop their skills of diagnosis and implementation in marketing management and research processes. On completion students will be able to: Nurture and consolidate a customer-focused management approach in a variety of different market settings, organisation types and policy situations; design, plan, implement and evaluate research-based marketing strategies; gain exposure to ethical issues that arise from marketing activities and to understand the impact marketing has on society in general; conduct research into contemporary marketing practice. Students will graduate with a broad understanding of the operational areas of marketing and their functions within organisations. During the taught modules, students explore a comprehensive range of issues faced by marketing managers and executives, and compare different approaches to understanding this important area of modern business. A particular strength of the MSc Marketing is that it promotes understanding and critical strategic analysis of consumers and organisations from an international perspective. Ethical decision-making and the ability to identify potential ethical issues are highlighted. Students are introduced to techniques and tools to better understand themselves as well as core target markets. As part of learning, students will be given the opportunity to apply their new evidence based in-sights to real world marketing projects for industry players.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (England)||12 months|
|MSc||Full-time||September 2016||GBP 12,900 per Year 1 (International)||12 months|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (Northern Ireland)||12 months|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (Scotland)||12 months|
|MSc||Full-time||September 2016||GBP 7,000 per Year 1 (Wales)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Stirling Campus||Stirling||FK9 4LA||Scotland|
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Management School, Marketing and Retail