University of Strathclyde
Innovation and Marketing Management
The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. Today's business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. Yet, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services. This course simply lays the bridge for the two disciplines to come closer.
Modules: Brand management and strategy; strategic marketing; marketing research; export marketing; international services marketing; B2B and key account management; dissertation; business works; innovation management; financial implications of innovation; strategic supply chain management; management of total quality and continuous improvement; design methods; supply chain operations.
Assessment will rely on class work and exams (for core classes). The latter will account for no less than 50 percent and the former no more than 40 percent of the students' total mark. Final mark for elective classes will rely on an individual major assignment the students will have to submit.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||GBP 15,000 per Year 1 (International)||12 Months|
|MSc||Full-time||September 2017||GBP 10,000 per Year 1 (Home/EU)||12 Months|
|Postgraduate Diploma - PgDip||Full-time||September 2017||-||9 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Strathclyde||G1 1XQ||Scotland|
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Postgraduate Admissions - Strathclyde Business School