University of Strathclyde
The programme is designed for non-business graduates or business graduates with no marketing component who want to pursue a career in this area. The programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors. You'll gain a sound knowledge of the principles of marketing. Most importantly, you'll develop an understanding of consumer behaviour in relation to individuals and organisations. We'll also ensure that you gain the technical and personal skills necessary to pursue your future career.
Semester 1: Key skills; strategic marketing management; consumer behaviour; international marketing research; brand management and strategy. Semester 2: Marketing works: group consultancy project; dissertation skills. Summer: Dissertation.
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60 percent and assignments worth 40 percent. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100 percent.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||EUR 12,000 per Year 1 (Home/EU)||12 Months|
|MSc||Part-time||September 2017||-||24 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Strathclyde||G1 1XQ||Scotland|
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Postgraduate Admissions - Strathclyde Business School