University of Strathclyde

University of Strathclyde

Marketing (Athens)

The programme is designed for non-business graduates or business graduates with no marketing component who want to pursue a career in this area. The programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors. You'll gain a sound knowledge of the principles of marketing. Most importantly, you'll develop an understanding of consumer behaviour in relation to individuals and organisations. We'll also ensure that you gain the technical and personal skills necessary to pursue your future career.

Course modules

Semester 1: Key skills; strategic marketing management; consumer behaviour; international marketing research; brand management and strategy. Semester 2: Marketing works: group consultancy project; dissertation skills. Summer: Dissertation.

Assessment methods

Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60 percent and assignments worth 40 percent. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100 percent.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 EUR 12,000 per Year 1 (Home/EU) 12 Months
MSc Part-time September 2017 - 24 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Strathclyde G1 1XQ Scotland

Get in touch

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Key information

Postgraduate Admissions - Strathclyde Business School
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