Strathclyde Business School

University of Strathclyde

Tourism Marketing Management

Students are taught the principles of marketing management, marketing research, brand management and consumer behaviour alongside the management of destinations and current issues in tourism marketing.

Entry requirements

Honours degree or equivalent qualification in a field other than tourism and hospitality is normally required; industry experience may also be taken into account when applying.

Course modules

Core modules: the international hospitality and tourism industry; strategic marketing management; hospitality and tourism research (agendas and methods); semester 2: specialisation and electives choice (indicative list); food, beverage and society; tourist behaviour; the service encounter; marketing and consuming global culture; tourism planning and development; international services marketing; sports marketing in a global context; hospitality and tourism entrepreneurship. Students have the option to graduate with a specialisation in marketing by taking certain electives.

Assessment methods

Dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 9,500 per Year 1 (England) 12 months
MSc Full-time September 2016 GBP 17,000 per Year 1 (International) 12 months
MSc Full-time September 2016 GBP 9,500 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 9,500 per Year 1 (Scotland) 12 months
MSc Full-time September 2016 GBP 9,500 per Year 1 (Wales) 12 months
PgDip Full-time September 2016 GBP 9,500 per Year 1 (England) 9 months
PgDip Full-time September 2016 GBP 17,000 per Year 1 (International) 9 months
PgDip Full-time September 2016 GBP 9,500 per Year 1 (Northern Ireland) 9 months
PgDip Full-time September 2016 GBP 9,500 per Year 1 (Scotland) 9 months
PgDip Full-time September 2016 GBP 9,500 per Year 1 (Wales) 9 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Strathclyde Glasgow G1 1XQ Scotland

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Admissions
Telephone number: 
0141 548 3195