University of Strathclyde
Related courses from University of Strathclyde
This course develops existing knowledge and skills, and focuses these towards the commercial environment; students gain sound grasp of principles of marketing and consumer behaviour, whether consumer is individual or organisation; they also gain insight into business and social environment in which organisations operate, as well as technical and personal skills necessary to pursue a career in marketing.
1st or 2nd Class Honours degree from British university, or equivalent; previous experience in marketing, either practical or academic.
Core content: issues and concepts in marketing and management; firms and industries; business finance for marketing; marketing management; marketing research; buyer behaviour; tools for research in marketing; strategic management; integrated marketing communications; international marketing; elective classes: marketing of services; current issues in marketing; multivariate methods in marketing research; retail marketing management; entrepreneurship and small business management; innovation and new product development; social marketing; applied marketing projects give students opportunity to tackle marketing problem experienced by an organisation in Scotland; plus dissertation for MSc; mixed mode online version of the course allows students to study at their own pace: stage 1: introduction to marketing and management; marketing management 1; buyer behaviour; tools for research in marketing; stage 2: strategic management; integrated marketing communications; international marketing; marketing management 2; applied marketing project; stage 3: 2 electives; dissertation.
Assessment is based on a dissertation.
|Qualification||Study mode||Fee||Course duration|
|PgDip||Full-time||£ 12,000 per Academic year (home fees)||9 months|
|PgDip||Full-time||£ 14,000 per Academic year (overseas fees)||9 months|
|MSc||Full-time||£ 12,000 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 14,000 per Academic year (overseas fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Strathclyde||Glasgow||G1 1XQ||Scotland|
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