University of Sunderland in London
Business Administration (Marketing)
This programme builds on your previous experience and enhances your real-world management capabilities; it has a particular focus on marketing. It aims to accelerate your promotion to well-paid positions of leadership either in marketing or in any other management function. You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results. Our course focuses on problem-solving ability and linking theory to real-world challenges. As part of this, we encourage visits to local companies as well as guest lecturers who share their practical business experiences.
To apply for this course you need at least a 2.2 Honours degree, plus a minimum 6 months work experience and you should be able to demonstrate your ability to operate at a managerial level. For candidates with over 5 years� experience at a managerial level but without an undergraduate degree the programme leader will review applicants based upon their suitability for the course.
Modules on this course include: Managing and leading people; operations management; marketing management; international business environment; global corporate strategy; financial management and control; information management; MBA dissertation; plus choose one optional module from a list that may include: E-marketing; international marketing.
Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.
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020 7531 7333