Marketing

This programme is based around the application and significance of marketing in the challenging contemporary business and societal environments of the twenty first century; it is designed for both recent business and management graduates who are looking for a fast track into marketing management and for marketing professionals who wish to further their careers through gaining appropriate qualifications.

Course modules

Modules include: Strategic marketing management 1 (context, 30 credits); strategic marketing management 2 (application, 30 credits); dissertation (45 credits); plus 4 from (15 credits each): international marketing; marketing intelligence; e-marketing; consumer research; global integrated marketing communications; plus options from: enterprise and entrepreneurship; service operations management; innovation and growth; project management; managing diversity.

Assessment methods

Assessment is based on a combination of individual written assignments, presentations, portfolio development and time constrained assignments.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time October 2017 GBP 11,500 per Year 1 (International) 1 Years
MA Full-time October 2017 GBP 4,750 per Year 1 (Home/EU) 1 Years
MA Full-time January 2018 GBP 11,500 per Year 1 (International) 1 Years
MA Full-time January 2018 GBP 4,750 per Year 1 (Home/EU) 1 Years
MA Full-time October 2018 GBP 12,000 per Year 1 (International) 1 Years
MA Full-time October 2018 GBP 5,600 per Year 1 (Home/EU) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
London Campus E14 9SG London
Sir Tom Cowie Campus SR6 0DD North East

Get in touch

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Key information

Contact: 
Main Contact
Telephone number: 
01915153000