This programme is based around the application and significance of marketing in the challenging contemporary business and societal environments of the twenty first century; it is designed for both recent business and management graduates who are looking for a fast track into marketing management and for marketing professionals who wish to further their careers through gaining appropriate qualifications.

Entry requirements

MA: At least a 2.2 honours degree or equivalent.

Course modules

Modules include: Strategic marketing management 1 (context, 30 credits); strategic marketing management 2 (application, 30 credits); dissertation (45 credits); plus 4 from (15 credits each): international marketing; marketing intelligence; e-marketing; consumer research; global integrated marketing communications; plus options from: enterprise and entrepreneurship; service operations management; innovation and growth; project management; managing diversity.

Assessment methods

Assessment is based on a combination of individual written assignments, presentations, portfolio development and time constrained assignments.

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Sir Tom Cowie Campus SR6 0DD North East

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