University of Surrey

University of Surrey

Communication and International Marketing

This programme is designed to equip students with a critical understanding of communication in contemporary international marketing contexts, in order to address the market needs of the international business environment. The programme is ideal for advertising, marketing and PR professionals who want to enhance their existing profile with a postgraduate qualification; humanities graduates who want to gain marketing skills to apply for roles relating to their first degrees (for example to start careers in publishing or arts management); graduates from management or marketing disciplines who want to deepen their insight into marketing across linguistic and cultural boundaries; and graduates in English language, linguistics or translation studies who want to add business and marketing skills to their portfolio.

Entry requirements

Entry is open to applicants with a UK 1st or 2.1 Honours degree or equivalent; applicants whose 1st language is not English require an IELTS minimum overall score of 6.5 with a minimum of 6.0 in reading, speaking and listening and a minimum score of 6.5 in writing.

Course modules

Compulsory modules: Interpersonal communication; international marketing management; marketing; marketing communications; strategy; introduction to research methods: answering questions with evidence. Optional modules: Global diversity in language and communication; professional communication; the language of advertising; teaching intercultural communication; learning and teaching foreign languages for professional purposes; globalisation: theories, discourses and practices; professional writing.

Assessment methods

Assessment methods include examinations and continuous assessments and a 10,000-12,000 word dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 6,000 per Year 1 (Northern Ireland) 12 months
MA Full-time September 2016 GBP 6,000 per Year 1 (Scotland) 12 months
MA Full-time September 2016 GBP 6,000 per Year 1 (Wales) 12 months
MA Full-time September 2016 GBP 6,000 per Year 1 (England) 12 months
MA Full-time September 2016 GBP 15,000 per Year 1 (International) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Surrey Guildford GU2 7XH South East

Get in touch

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Key information

Contact: 
Admissions Enquiries
Telephone number: 
01483 682 222