University of Surrey

University of Surrey

International Tourism Marketing

Students on this course learn a range of skills relevant to the tourism marketing sector, including how to study customers and the environment in which tourism marketing is conducted, how to communicate effectively with other departments within organisations, and how to formulate plans that are appropriate for specific tourism products.

Entry requirements

Applicants should normally hold a Bachelors degree (UK 2.1 or above) or equivalent qualification from a recognised British or overseas university. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit. Students whose 1st language is not English require IELTS 6.5 or equivalent (with a minimum 6.0 in each component).

Course modules

Compulsory modules: Research methods; digital marketing and social media in tourism; tourism services marketing; marketing communications; tourism social science. Elective modules: Perspectives in tourism management; destinations management and marketing; sustainable tourism management; accounting and finance for business; tourism development; innovation in tourism; applied marketing research; visitor attraction management; tourism strategy; ethics and corporate social responsibility.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 9,000 per Year 1 (England) 12 months
MSc Full-time September 2016 GBP 18,000 per Year 1 (International) 12 months
MSc Full-time September 2016 GBP 9,000 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 9,000 per Year 1 (Scotland) 12 months
MSc Full-time September 2016 GBP 9,000 per Year 1 (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Surrey Guildford GU2 7XH South East

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Key information

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