University of Surrey
This course provides students with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace. The programme covers marketing ideas, plans, strategies, processes, techniques, communication and all customer-facing functions, plus a range of core concepts from other management functions.
Applicants should normally hold a Bachelors degree (a good UK 2.2) or equivalent qualification from a recognised British or overseas university in a related subject (including accountancy, business administration, economics, engineering, finance, management, mathematics, physics or science). If an applicant�s Bachelors degree is not in a subject related to the course, some relevant work experience would be an advantage. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit. Students whose 1st language is not English require IELTS 6.5 or equivalent (with a minimum 6.0 in each component).
Programme structure; the programme comprises 7 compulsory modules, 1 elective module and a dissertation. Compulsory modules: Research methods; marketing; entrepreneurship and innovation: A business model approach; relationship marketing; accounting and finance for business; marketing communications; applied marketing research; elective modules: Consumer behaviour; e-business; innovation management; strategy; digital marketing and social media; introduction to marketing analytics.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 10,600 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 16,500 per Academic year (overseas fees)||12 months|
|MSc||Full-time||£ 10,600 per Academic year (EU fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Surrey||Guildford||GU2 7XH||South East|