University of Surrey

University of Surrey

International Retail Marketing

Retailing is a highly significant economic activity on both a national and international scale. Recognising this, we offer a programme designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the international business environment. The programme also enables you to develop your knowledge of business management more generally, reflecting the demand for qualified managers in the sector. The competitive significance of advanced retail marketing practices is increasingly acknowledged, making this programme highly relevant for future managers in retail and related professional services, working in both developed and developing business environments. The student experience on this programme will include large lecture classes alongside seminars delivered to smaller groups; this offers you the opportunity to meet and interact with students from other programmes across Surrey Business School.

Entry requirements

Applicants should normally hold a Bachelors degree (a good UK 2.2) or equivalent qualification from a recognised British or overseas university in a related subject (including accountancy, business administration, economics, engineering, finance, management, mathematics, physics or science). If an applicant�s Bachelors degree is not in a subject related to the course, some relevant work experience would be an advantage. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit. Students whose 1st language is not English require IELTS 6.5 or equivalent (with a minimum 6.0 in each component).

Course modules

The programme comprises 7 compulsory modules, 1 elective module and a dissertation. Compulsory modules: Research methods; retail services marketing; relationship marketing; retail buying and merchandising; consumer behaviour; international retailing; digital marketing and social media. Elective modules: Accounting and finance for business; international marketing investigation; marketing communications; applied marketing research; introduction to marketing analytics.

Assessment methods

Assessment methods include a dissertation.

Sponsorship information

The University of Surrey is pleased to announce the Chancellor's International Scholarship for Taught Postgraduate, Surrey Business School students in the 2015/16 academic year. The award is worth �2000 in the form of a fee waiver for self-funded students from India, Nigeria, Pakistan, Thailand and Vietnam achieving the equivalent of a UK 2.1. A further �1000 will be awarded to exceptional students.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,600 per Academic year (home fees) 12 months
MSc Full-time £ 16,500 per Academic year (overseas fees) 12 months
MSc Full-time £ 10,600 per Academic year (EU fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Surrey Guildford GU2 7XH South East

Key information

Admissions Team, School of Management
Telephone number: 
01483 686300