University of Surrey
This programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School's emphasis on innovation and leadership. The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management. A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment. Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.
Example module listing: research methods; marketing; accounting and finance for business; marketing communications; relationship marketing; applied marketing research; entrepreneurial business planning; dissertation; consumer behaviour; e-business; strategy; digital marketing and social media; introduction to marketing analytics; innovation management.
Assessment includes a dissertation.
For all (with the exception of MBA) postgraduate taught courses starting in September 2017 within the Surrey Business School and the School of Hospitality and Tourism Management we are offering all applicants who hold a 2:1 honours degree or equivalent the opportunity to be awarded between £2,000 and £4,000 through the Surrey International Scholarship for Excellence Scheme.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||-||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||GU2 7XH||South East|
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