University of Surrey

International Marketing

University of Surrey

**Why choose this course** "Our course provides an excellent stepping stone to an exciting career. You'll benefit from the long tradition of research and teaching in marketing and retail which continues to be conducted at Surrey Business School. Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus. Encouraging you to be entrepreneurial and innovative, this course also provides you with the valuable opportunity to engage with real business problems throughout your studies." **What you will study** The differences between nations and cultures have always posed exciting marketing challenges. Providing you with a comprehensive insider's look of the theories, concepts and more, this course will inspire and mould you into a graduate ready to help solve these challenges. We'll make sure that you're well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world. Studying this course will help you become familiar with the strategies and tactics used in international marketing and the implications these have. We will also build your understanding of marketing management for multinational and global organisations.

Entry requirements

MSc: A minimum of a 2:2 UK honours degree in either Business, Business Studies, International Business, Data Analytics, Marketing, Media Studies, Communication Studies, Statistics, Mathematics, Psychology, Sociology or Design Studies, or a recognised equivalent international qualification. Alternatively, we'll consider any degree subject if you achieve a 2:1 UK honours degree or higher, or a recognised equivalent international qualification. English language requirements IELTS Academic: 6.5 overall with 6.0 in each element.

Course modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps: APPLIED MARKETING RESEARCH - Compulsory INTERNATIONAL BUSINESS MANAGEMENT - Compulsory INTERNATIONAL MARKETING MANAGEMENT - Compulsory MARKETING - Compulsory CONSUMER BEHAVIOUR - Optional DISSERTATION IN MARKETING AND RETAIL MANAGEMENT - Compulsory E-BUSINESS - Optional GLOBAL STRATEGY - Optional INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS - Optional INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING - Compulsory INTERNATIONAL RETAILING - Compulsory INTERNATIONAL TRADE - Optional INTRODUCTION TO MARKETING ANALYTICS - Optional Optional modules for Year 1 (full-time) - FHEQ Level 7 Choose 2 out of 6 modules.