University of Surrey
International Marketing Management
This programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context. The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations. The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.
MSc: Applicants should normally hold a Bachelors degree (2:2 or above) or an equivalent qualification from a recognised British or overseas university in a suitable subject area i.e. Business Management/Administration Marketing, Media Studies/Communication. Psychology, Sociology, Economics or Statistics. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit. English language requirements: IELTS Academic: 6.5 overall, 6.0 in each component (or equivalent). For current entry requirements, please visit our website. The link is under Course contact details.
Example module listing: research methods; marketing; international business management; international marketing management; accounting and finance for business; international marketing investigation; marketing communications; consumer behaviour; e-business; international retailing; strategy; digital marketing and social media; international trade; marketing analytics; dissertation.
Assessment includes a dissertation.
For all (with the exception of MBA) postgraduate taught courses starting in September 2017 within the Surrey Business School and the School of Hospitality and Tourism Management we are offering all applicants who hold a 2:1 honours degree or equivalent the opportunity to be awarded between £2,000 and £4,000 through the Surrey International Scholarship for Excellence Scheme.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||20,500 per Year 1 (International)||12 Months|
|MSc||Full-time||September 2018||12,000 per Year 1 (Home/EU)||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||GU2 7XH||South East|
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