University of Surrey
International Marketing Management
This programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context. The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations. The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.
Example module listing: research methods; marketing; international business management; international marketing management; accounting and finance for business; international marketing investigation; marketing communications; consumer behaviour; e-business; international retailing; strategy; digital marketing and social media; international trade; marketing analytics; dissertation.
Assessment includes a dissertation.
For all (with the exception of MBA) postgraduate taught courses starting in September 2017 within the Surrey Business School and the School of Hospitality and Tourism Management we are offering all applicants who hold a 2:1 honours degree or equivalent the opportunity to be awarded between £2,000 and £4,000 through the Surrey International Scholarship for Excellence Scheme.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||-||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||GU2 7XH||South East|
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