University of Surrey
International Retail Marketing in the Digital Environment
This programme is designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the fast changing international business environment. The programme will also deepen your knowledge of business management more generally. The student experience on this programme combines interactive lecture classes with seminars delivered to smaller groups. This includes the opportunity to exchange ideas and experiences with students from other programmes across Surrey Business School. The competitive significance of advanced retail marketing practices is increasingly acknowledged, making this programme highly relevant for future managers in retail and related professional services.
Example module listing: research methods; retail services marketing; relationship marketing; retail buying and merchandising; consumer behaviour; international retailing; digital marketing and social media; consumer behaviour; e-business; international retailing; strategy; international trade; introduction to marketing analytics; dissertation.
Assessment includes a dissertation.
For all (with the exception of MBA) postgraduate taught courses starting in September 2017 within the Surrey Business School and the School of Hospitality and Tourism Management we are offering all applicants who hold a 2:1 honours degree or equivalent the opportunity to be awarded between £2,000 and £4,000 through the Surrey International Scholarship for Excellence Scheme.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||-||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||GU2 7XH||South East|
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