University of Surrey
Communication and International Marketing
**Why choose this course** To be an international marketer, you need to understand your audience. This course combines the research and teaching strengths of our School of Literature and Languages with the expertise of the Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career. We were one of the first universities in the UK to offer communication courses, and we've successfully trained more than 300 graduates who have gone on to successful careers in a variety of international organisations, particularly in advertising, international management, media and public relations. **What you will study** Our MA Communication and International Marketing course will give you a critical understanding of communication in international marketing today, and the skills to meet the market needs of international business. This course includes six compulsory modules and two optional modules covering a wide range of disciplines. These offer lots of opportunities to apply and develop your skills through practical tasks. This course is ideal if you're a marketing or communications professional who wants to enhance your profile with a postgraduate qualification, or if you're a graduate of humanities, languages or business and you want get a deeper insight into marketing across linguistic and cultural boundaries.
MA: A minimum of a 2:2 UK honours degree in any linguistics or communication based course or a recognised international qualification. Alternatively, we'll consider a minimum of a 2:1 UK honours degree in any subject, or a recognised equivalent international qualification. English language requirements IELTS Academic: 6.5 overall with 6.0 in each element.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. FULL-TIME Year 1 (full-time) GLOBALISATION: THEORIES, DISCOURSES AND PRACTICES - Optional IDENTITY: MARKETING AND COMMUNICATION IN PRACTICE - Optional INTERNATIONAL MARKETING MANAGEMENT - Compulsory INTRODUCTION TO RESEARCH METHODS ANSWERING QUESTIONS WITH EVIDENCE - Compulsory MARKETING - Compulsory GLOBAL DIVERSITY IN LANGUAGE AND COMMUNICATION - Optional MARKETING COMMUNICATIONS - Compulsory ORGANISATIONS AND WRITTEN COMMUNICATION - Optional STRATEGY - Compulsory THE LANGUAGE OF ADVERTISING - Compulsory THEORIES OF PROFESSIONAL COMMUNICATION - Optional DISSERTATION - Compulsory Optional modules for Year 1 (full-time) - FHEQ Level 7 2 optional modules must be chosen
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2019||-||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||GU2 7XH||South East|
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