University of Surrey
Communication and International Marketing
This programme is designed to equip students with a critical understanding of communication in contemporary international marketing contexts, in order to address the market needs of the international business environment. The programme is ideal for advertising, marketing and PR professionals who want to enhance their existing profile with a postgraduate qualification; humanities graduates who want to gain marketing skills to apply for roles relating to their first degrees (for example to start careers in publishing or arts management); graduates from management or marketing disciplines who want to deepen their insight into marketing across linguistic and cultural boundaries; and graduates in English language, linguistics or translation studies who want to add business and marketing skills to their portfolio.
Example module listing: Introduction to research methods; marketing; international marketing management; marketing communications; strategy; interpersonal communication; global diversity in language and communication; professional communication; identity: marketing and communication in practice; globalisation: theories, discourses and practices; the language of advertising; organisations and written communication; dissertation.
Assessment methods include examinations and continuous assessments and a 10,000-12,000 word dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2018||-||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||GU2 7XH||South East|
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