University of Surrey
Entrepreneurship & Innovation
**Why choose this course** "Entrepreneurship and innovation are essential for growth strategies in a world faced by technological disruption. This course will prepare you for these challenges and opportunities - whether in a large organisation, emerging-growth company or start-up. We combine an academic foundation with practical experience to reinforce your skills. This may include an actual crowdfunding campaign or a project with companies in the SETSquared Partnership - Surrey, ranked number one university business incubator worldwide by UBI Global. You can also tailor your individual experience through a choice of modules and final project, while benefitting from mentoring expertise to help you fulfil your career aspirations." **What you will study** In our MSc Entrepreneurship & Innovation programme, you'll develop skills and concepts in core modules while optional modules let you develop an individualised experience. You'll study concepts including ideation and opportunity recognition, which is related to the entrepreneurial mind-set; business modelling, which has become increasingly important in the digital economy; and digital marketing, which embeds crowdfunding. In the second term, you'll study product-market research and business planning, which you'll apply in a project with start-up companies. You'll also review innovation management, which looks at strategies of growth in large organisations. We offer optional modules in both terms on topics such as Global Strategy, Marketing Analytics, and E-Business. If you have a science or mathematics foundation, modules in the Engineering faculty are available including artificial intelligence and the 'internet of things'. The final project can be either a business plan or consulting project and reflects your cumulative learning experience.
MSc: A minimum of a 2:2 UK honours degree or a recognised equivalent international qualification. English language requirements IELTS Academic: 6.5 overall with 6.0 in each element.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. FULL-TIME Year 1 (full-time) DIGITAL MARKETING & SOCIAL MEDIA - Compulsory ENTREPRENEURSHIP AND THE DIGITAL ECONOMY - Compulsory GLOBAL STRATEGY IMPLEMENTATION - Optional IMAGE PROCESSING AND DEEP LEARNING - Optional INTERNET OF THINGS - Optional MARKETING - Compulsory OPERATIONS MANAGEMENT AND DIGITAL SERVICES - Optional ACCOUNTING & FINANCE FOR BUSINESS - Compulsory E-BUSINESS - Optional ENTREPRENEURSHIP FINAL PROJECT - Compulsory GLOBAL STRATEGY - Optional INNOVATION MANAGEMENT - Compulsory INTRODUCTION TO MARKETING ANALYTICS - Optional MEDIACASTING - Optional MOBILE APPLICATIONS AND WEB SERVICES - Optional NEW BUSINESS VENTURING - Compulsory Optional modules for Year 1 (full-time) - FHEQ Level 7 Choose 1 out of 3 optional modules in first term choose 1 out of 6 optional modules in second term
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||-||12 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Site||GU2 7XH||South East|
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