University of Surrey

University of Surrey

Strategic Tourism Management and Marketing

**Why choose this course** Skills that further your career, knowledge that connects you to the whole world. If you're an existing tourism graduate or have experience in the sector and want to take your skills to the next level, this is the course for you. We're one of the best places in the world to study the subject: our School of Hospitality and Tourism Management was ranked 4th in the world for hospitality and leisure management in the QS World University Rankings 2018. We'll teach you the skills you need to take your career to the next level as you uncover how important tourism is to the world's economy. **What you will study** This course combines the latest expertise and research with valuable industry connections. You'll be exposed to forward-thinking ideas in strategic human resources management, strategic tourism management and smart tourism design. You'll also be able to learn from our exciting optional modules, such as digital marketing and social media campaigns, strategic tourism consultancy and event portfolio and destination development. Bringing the world into sharp focus, we'll give you insight into how management and marketing techniques can be used to solve the challenges faced by the tourism industry today. At the same time, we'll grow your understanding of the impact tourism has on the world economy and what the future holds for the global travel market in years to come.

Entry requirements

MSc: A minimum of a 2:2 UK honours degree in tourism management, or a recognised equivalent international qualification. We'll also consider you if you have a business or management degree and at least one year relevant experience in the tourism industry. English language requirements IELTS Academic: 6.5 overall with 6.0 in each element.

Course modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. FULL-TIME Year 1 (full-time) DISSERTATION - Core DIGITAL MARKETING AND SOCIAL MEDIA IN TOURISM - Optional ENTREPRENEURSHIP IN THE EVENT, HOSPITALITY AND TOURISM INDUSTRY - Optional HOSPITALITY AND TOURISM OPERATING SYSTEMS - Optional RESEARCH METHODS - Compulsory SMART TOURISM AND EVENTS DESIGN - Compulsory STRATEGIC TOURISM MANAGEMENT - Compulsory TOURISM DEVELOPMENT AND SUSTAINABILITY - Optional ACCOUNTING & FINANCE FOR BUSINESS - Optional BUSINESS PLAN FOR HOSPITALITY, TOURISM AND EVENTS - Optional EVENT PORTFOLIO AND DESTINATION MARKETING - Optional INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS - Optional PROJECT MANAGEMENT - Optional STRATEGIC HUMAN RESOURCE MANAGEMENT - Compulsory Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7 1 in Semester 1, 3 in Semester 2


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 - 12 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site GU2 7XH South East

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