University of Surrey

University of Surrey

Strategic Marketing

**Why choose this course** Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there. This course has a strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience. This course is distinctive in its focus on digital marketing and social media, which will give you advanced understanding of contemporary marketing principles. Understanding digital is vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers. **What you will study** At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We'll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer. We'll teach you the 'ins' and 'outs' of marketing strategies, processes and techniques. You'll also learn about communication and customer-facing functions. You'll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of interesting modules, covering global strategy, marketing analytics and more. You'll also have the chance to complete a valuable placement or dissertation module as a final project.

Entry requirements

MSc: A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements IELTS Academic: Full-time: 6.5 overall with 6.0 in each element Part-time: 6.5 overall with 6.0 in each element Full time with placement: 7.0 overall with 6.5 in each element.

Course modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. FULL-TIME Year 1 (full-time) APPLIED MARKETING RESEARCH - Compulsory DIGITAL MARKETING & SOCIAL MEDIA - Compulsory SERVICES AND RELATIONSHIP MARKETING - Compulsory STRATEGIC MARKETING - Compulsory ACCOUNTING & FINANCE FOR BUSINESS - Optional CONSUMER BEHAVIOUR - Compulsory DISSERTATION IN MARKETING AND RETAIL MANAGEMENT - Core E-BUSINESS - Optional GLOBAL STRATEGY - Optional INNOVATION MANAGEMENT - Optional INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS - Compulsory INTRODUCTION TO MARKETING ANALYTICS - Optional Optional modules for Year 1 (full-time) - FHEQ Level 7 Students choose 2 out of 5 optional modules Students on the placement pathway must undertake the 60 credit placement module. Students NOT on the placement pathway must undertake the 60 credit dissertation module. FULL-TIME WITH PLACEMENT Year 1 (full-time with placement - 15 months) APPLIED MARKETING RESEARCH - Compulsory DIGITAL MARKETING & SOCIAL MEDIA - Compulsory SERVICES AND RELATIONSHIP MARKETING - Compulsory STRATEGIC MARKETING - Compulsory ACCOUNTING & FINANCE FOR BUSINESS - Optional CONSUMER BEHAVIOUR - Compulsory E-BUSINESS - Optional GLOBAL STRATEGY - Optional INNOVATION MANAGEMENT - Optional INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS - Compulsory INTRODUCTION TO MARKETING ANALYTICS - Optional PLACEMENT - Compulsory Optional modules for Year 1 (full-time with placement - 15 months) - FHEQ Level 7 Students choose 2 out of 5 optional modules Students on the placement pathway must undertake the 60 credit placement module. Students NOT on the placement pathway must undertake the 60 credit dissertation module. PART-TIME Year 1 (part-time) APPLIED MARKETING RESEARCH - Compulsory DIGITAL MARKETING & SOCIAL MEDIA - Compulsory CONSUMER BEHAVIOUR - Compulsory INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS - Compulsory Year 2 (part-time) SERVICES AND RELATIONSHIP MARKETING - Compulsory STRATEGIC MARKETING - Compulsory ACCOUNTING & FINANCE FOR BUSINESS - Optional DISSERTATION IN MARKETING AND RETAIL MANAGEMENT - Core E-BUSINESS - Optional GLOBAL STRATEGY - Optional INNOVATION MANAGEMENT - Optional INTRODUCTION TO MARKETING ANALYTICS - Optional Optional modules for Year 2 (part-time) - FHEQ Level 7 Students choose 2 out of 5 optional modules

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 - 12 Months
MSc Mixed mode September 2019 - 15 Months
MSc Part-time September 2019 - 24 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site GU2 7XH South East

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Key information

Contact: 
Admissions Services
Telephone number: 
01483682222